Payouse
⏳ Drinking Window
2022 - 2025
🍽️ Food & Wine Pairings
grilled lamb chops, classic ratatouille, roasted pork loin
✨ Technical Specifications
Hailing from the sun-drenched terraces of the Southern Rhône Valley, Gabriel Meffre's 'Payouse' is a vibrant tribute to the region's classic blending heritage. Crafted primarily from Grenache and Syrah, this red wine captures the essence of the local terroir, characterized by stony, clay-limestone soils and the sweeping Mistral wind. The name 'Payouse' evokes the rustic charm of the historic Provencal countryside. In the cellar, the winemaking team focuses on preserving the bright, primary fruit characteristics through gentle extraction and temperature-controlled fermentation, resulting in a wine that beautifully balances fleshy red berry flavors with the signature wild herb notes of the local garrigue.
🍾 About the Producer
Established in 1936 by Gabriel and Juliette Meffre in Gigondas, Maison Gabriel Meffre has evolved from a pioneering family négoce into one of the Southern Rhône Valley’s most influential estates. Now part of the Boisset Collection, the house manages estate holdings—most notably Domaine de Longue Toque, nestled against the jagged limestone ridges and scree of the Dentelles de Montmirail—alongside historic grower partnerships spanning Gigondas, Vacqueyras, Plan de Dieu, and the wider Rhône and southern France. Viticulture emphasizes sustainability and certified organic farming on estate parcels. Under long-tenured head winemaker Véronique Torcolacci, cellar vinification focuses on pristine varietal purity, judicious use of large-format oak, and parcel-specific selections. Benchmark labels encompass the terroir-driven Domaine de Longue Toque cuvées, the prestige 'Laurus' series aged in bespoke 275-liter oak barrels, and the classic Saint-designated Gabriel Meffre signature range.
🍇 Grapes
Grenache, Syrah