Privada Blend
⏳ Drinking Window
Typically best enjoyed 5–12 years from the vintage release, though exceptional vintages can cellar beautifully for up to 15 years.
🍽️ Food & Wine Pairings
Grilled ribeye steak, roasted lamb shank, rich venison stew
✨ Technical Specifications
Bodega Norton's 'Privada' was originally crafted as an exclusive blend reserved solely for the Swarovski family and their personal guests, kept hidden away in the family's private cellar. Due to its extraordinary quality and the insistence of those privileged enough to taste it, the winery eventually released it to the world. Sourced from the estate's oldest, low-yielding vineyards in Luján de Cuyo—some of which exceed 80 years of age—this wine is a harmonious marriage of Malbec, Cabernet Sauvignon, and Merlot. Each variety is fermented separately before being blended and aged for 12 to 16 months in French oak barrels, followed by additional bottle aging. The result is a sophisticated, deeply concentrated wine that represents the pinnacle of Norton's traditional blending expertise, showcasing rich dark fruit, elegant spice, and a velvety, structured finish.
🍾 About the Producer
Established in 1895 by British civil engineer Sir Edmund James Palmer Norton, Bodega Norton represents a cornerstone of modern viticulture in Mendoza's Primera Zona. Norton planted French vines south of the Mendoza River in Perdriel, an area historically devoid of vineyards. In 1989, the estate was acquired by Gernot Langes-Swarovski, who modernized operations and expanded international outreach under the leadership of Michael Halstrick and acclaimed chief winemaker David Bonomi. Spanning five premier estate vineyards across Luján de Cuyo—including Medrano, Lunlunta, Agrelo, and Finca La Colonia—the vines thrive at altitudes between 800 and 1,100 meters above sea level. This semi-arid, alluvial terroir features rocky, well-draining soils and sharp diurnal temperature variations that foster phenolic complexity and natural acidity. Norton implements precision sustainable viticulture, crafting a versatile portfolio ranging from classic Charmat-method sparkling wines and aromatic Torrontés to benchmark age-worthy Malbec expressions such as the iconic Gernot Langes and Privada Family Blend.
🍇 Grapes
Malbec 40%, Cabernet Sauvignon 30%, Merlot 30%
🍷 ABV
14-14.5%